Coty
Brandthumb aligned with Coty leaders to develop effective communication vehicles that work much like traditional advertising — capture attention in a fun manor, create clear messages and deliver them through the appropriate channels tailored to the audience.
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Increase internal compliance
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Align employee contributions with company goals
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Keep employees informed, motivated and engaged.
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Enable employees to “live” the vision of the company in their day-to-day activities.
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Ensure that the brand vision is in the minds of employees so that they are supporting the brand in every decision they make.
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To be effective, these materials must be as creative and eye-catching as the materials the company delivers to their external audience.
Challenges:
At Coty, internal communications — whereby employers, employees and colleagues share information, talk to each other and learn about new systems or procedures — has not been effective at ensuring that there is mutual understanding between management and staff.
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Internal marketing is a challenge
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Without the proper communications, employees are likely to undermine the expectations set by upper management
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Employees may feel disengaged or, worse, hostile toward the company
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While executives recognize the company’s strategy and direction, few understand the need to convince employees of the brand’s power—they take it as a given.
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The people who are charged with internal communications typically don’t have the marketing skills to communicate successfully
Internal Platform Branding